Case Studies

Chameleonic Branding – Blending with the Partner to Sell

THE CHALLENGE


This Hi Tech Manufacturing company had standardized its CRM on Siebel and back end ERP functions such as order processing and financials on Oracle eBusiness Suite, consolidating and automating critical operational processes across the enterprise. Next, they were looking to extend these standardized enterprise capabilities into significant partner channels, as well as direct to customers --- all embedded within a rich interactive user experience.

Their global partner and customer base required a solution to seamlessly convey the brand look and feel and deliver a complete eCommerce process across more than 25 language and localization combinations. Further, critical partners required the same capabilities to be rebranded and enabled embedded within their own customer facing sites. All this needed to be achieved within their “No Customization” IT philosophy.

OUR SOLUTION


Our client deployed InterACT eCommerce and Partner Portal to deliver a host of multi-lingual, multi-currency web sites and partner-branded microsites.

The solution leverages InterACT’s library of pre-built integration services enabling the following:

  • Create and retrieve customer data
  • Present products and catalogs
  • Enable product recommendations
  • Search and guided selling
  • Provide pricing, shipping, tax, payment details, and orders between the web sites and enterprise applications

The InterACT eCommerce application provided all necessary UI interactions via OOTB process templates and view widgets, all authenticated within a SSO infrastructure.

THE RESULTS


Our client now serves all its customers thru a single eCommerce application regardless of channel, language or locale - seamlessly delivering this capability to 25+ separate websites and microsites.

InterACT eCommerce’s pre-built integrations enable marketing managers to update key data in Siebel. These updates - to catalogs, products, product features, collaterals, images, recommendation rules, and prices - are then instantly reflected on their main and partner web sites.

InterACT eCommerce has significantly enhanced their agility in introducing products and promotions across channels. As a result of this new ability to deliver a new partner site within few hours, partners fully leverage this infrastructure via self-branded web applications, delivering product and service sales at minimal cost to our clients IT operating budget.

SHARE


 

SOLUTION USED IN PROJECT

InterACT Self-Service

PROJECT OVERVIEW

  • QUOTE

    “We want our partners to sell more of our products. This has made it easier for our partners to do more business with us.”

  • CUSTOMER PROFILE

    A global Hi Tech manufacturing company with annual revenues of $3.5bn, selling solely through their partner channel.

  • CHALLENGE

    To gain market share and facilitate selling their products, services, accessories and consumables through the partner channel.

  • SOLUTION

    InterACT eCommerce integrated with Oracle eBusiness Suite, Siebel, Vertex for Tax and Chase Paymentech for payment processing.

  • RESULTS

    Increase in market share due to their enhanced agility in deploying partner/region/language specific micro-sites.