Case Studies

Arming the Street Fighters

THE CHALLENGE


With the decline in newspapers being bought everyday our client was seeing a dramatic drop in advertising revenue and a major overhaul of their sales department highlighted the need for a mobile solution for the sales teams.

If they were chained to their desks they were never going to get in front of enough customers each week to meet their new targets. What the sales reps needed was a robust, mobile solution that gave them all the information they would need to arrange a meeting, make the sales call, find their way on map, see the sales history and update the opportunity and their activities.

OUR SOLUTION


Using InterACT2Go we made that happen in 12 weeks, fully integrated with their CRM and BI applications. It was then rapidly deployed to over 150 sales reps.

THE RESULTS


This had a massive impact on the lives of the sales reps, no more early morning or evening visits to the office to log into their CRM application. They could leave their house each morning just armed with their iPad and spend the day working with customers.

It also had the double benefit of taking a lot of pressure off their Call Center. The Call Center was being used by the sales reps as sales support , to provide ad-hoc information when the sales rep was out of the office. Now the rep could see everything they needed on their iPad, the call center was available solely for the use of customers !

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SOLUTION USED IN PROJECT

InterACT2Go

PROJECT OVERVIEW

  • QUOTE

    “We now have happier sales people, spending less time in the office and more time available for selling”

  • CUSTOMER PROFILE

    A European media and learning corporation with annual revenues of around $2bn.

  • CHALLENGE

    To increase the time sales people are in the field selling, and provide a 360° view of the customer.

  • SOLUTION

    Our mobile sales app, InterACT2Go. Deployed within 12 weeks and integrated with Siebel and Business Objects Analytics.

  • RESULTS

    Increased sales productivity, reduced load on the call center and more time spent with customers.