Case Studies

Global Life Sciences and Medical Devices Manufacturer - Unified, Global Platform for all Customer-facing Activities

THE CHALLENGE


The challenge that this client brought to us was the regulatory maze that comes with the delivery of complex equipment to global businesses. They were also having trouble with unconsolidated, over-customized customer sales and service tools.

We worked with them to consolidate its disparate systems to a single tool, simplify its global delivery processes, and reduce its system complexity and maintenance.

OUR SOLUTION


We designed a Unified Order Management Solution based on Siebel, a Simplified Product Configuration, and Siebel Sales.

The new platform delivered a simplified product and pricing solution, a streamlined system for the approval and validation of quotes and orders, and a multi-lingual, multi-currency deployment.

THE RESULTS


The solution for our client resulted in three large, complex sales platforms consolidated to a single, global solution with consistent pricing execution.

Through modular definition and reuse, we reduced their product records and rule sets and reduced scripting by more than ten-fold, increasing business agility. Finally, we greatly improved user adoption and user satisfaction with this new solution.

SHARE


 

SERVICE USED IN PROJECT

CRM Implementation

PROJECT OVERVIEW

  • QUOTE

    “This solution has made it easier for us to do business around the world. Our Sales Reps have now moved from running the business on paper to the new CRM platform”

  • CUSTOMER PROFILE

    A Global Life Sciences and Medical Devices Manufacturer, with annual revenues of $18bn.

  • CHALLENGE

    With many business units selling to the same customer – they needed a unified face to the customer. And internally, a 360 ° view of the customer.

  • SOLUTION

    Implemented a unified front office, integrated with Siebel and OBIEE. Order Capture within Siebel and integrated with backend Order Orchestration applications.

  • RESULTS

    A single company wide CRM platform providing a streamlined sales cycle and a better handle on regulatory compliance for products sold in different markets.