Insights

The Business Wants Solution Sales, CRM just Sells Products

WHAT WE THINK...


Your sales force wants to sell solutions tailored to customers’ needs in order to increase deal size and convert more leads into orders. The CRM system is the stumbling block. Sales people struggle to assemble and price solutions from among the myriad products and options. The CRM system does not provide any guidance.

CRM to Manage Relationships

Business strategy demands that sales people build and nurture relationships with customers because it is faster and cheaper to sell into existing accounts than to acquire new customers.

Unfortunately, the CRM system requires each follow-on sale be tracked via a new opportunity and quote. There ought to be a simpler way to manage relationships.

Information Technology for Business

To maximize return on investment, your CRM system must align with your sales goals. We start with your sales goals and business strategy to design and implement a CRM system to best meet your objectives. As the CRM subject matter experts, we work with you to deploy a CRM system that will yield the greatest ROI.

Aligning Technology with Sales:

  • Information technology for business
  • Customized sales applications
  • Customized CRM
  • Increased return on technology investment


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