WHAT WE THINK...
So what makes the customer believe they have an option that is ‘free’? I’ve listed a few possible scenarios.
1 – “The licences are free” – This turns out to be a total misunderstanding, in fact the licences are far from free, but what they do have are existing licences that would cover this application, but there is still annual support and maintenance to be paid, and at a typical 18-22% this is no small amount.
There is also the dreaded small print – what exactly are you signing up to? How long is it ‘free’ for? What happens after Year1 – are you locked in regardless of any increase in costs? This could be an expensive mistake.
2 – “We plan to take the application and deploy it as is, so there are no project costs” – This is a sure fire way to have the project fail, and potentially bring the company to its knee’s as key sales and support users are unable to use the new application.
Additional costs come from all directions
3 – “The free solution isn’t perfect, but its ‘good enough’”. We have been recently deploying a number of Mobile Sales solutions and its pretty obvious that in this area ‘good enough’ rarely cuts it with the end user. The User Adoption rates for mobile solution needs to be almost vertical, otherwise the device is put on a shelf and forgotten about, and it’s then almost impossible to re-invigorate the user base, leaving IT to support costly legacy solutions, as well as the new applications.
A few key things on user adoption come to mind for a mobile solution
Deploying and supporting the new application, hardware and MDM systems
So let me quickly recap on those potential costs
So, as you can see a free licence fee is far from it when the total project is scoped out, and it’s typically only a small part of the whole project.
Are you experiencing similar problems ? Well you are not alone ! So get in touch for a no obligation chat – we can help !