Insights

The Right Price – A Mix of Science and Art

WHAT WE THINK...


What is the “right” price? Does your organization have an understanding of your customers’ willingness to pay. Getting insights into customers’ willingness to pay requires historical data into your transactions and prices and tools to interpret and analyze these data. Coming up the right price is a mix of science and art.

Selling Profitably

Do you know the margin on the deal? Deal margin requires visibility into the costs and discounts for each line item in the deal. Is sales team’s maverick discounting leaking margins and eroding the prices for your offerings? Enforcing price discipline in selling requires establishing discounting and approvals guidelines.

Accurate and Consistent Pricing

Effective pricing is a delicate balance of staying competitive while maximizing margin. With multi channel eCommerce operations, it gets even more complex. Staying consistent and accurately enforcing contract-based pricing for services across channels is one challenge. Keeping pricing consistent between regions and customer bases is another challenge. Then, there is how to price new products and services effectively.

Price Management

We have experience in price management best practices across many industries. We can solve the most complex pricing challenges with CRM price management systems tailored to your needs.

What you need for effective pricing:

  • Pricing strategy
  • Maximizing margin
  • Pricing new products and services
  • Price management


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