CRMantra improves Yahoo! online advertising order management and usability.

CRMantra Takes Yahoo! Online Advertising Sales to a New Level

Yahoo! Inc. is the Internet's leading global consumer and business services company offering a comprehensive range of services for Web users around the globe as well as businesses of all sizes. As the first online navigational guide to the Web, Yahoo! is the leader in traffic, advertising, household, and business user reach.

Situation

Yahoo! needed a CMS platform to manage a very high volume of online advertising sales and maximize the profits gained from those sales. Their inventory includes positions of over 4 Million Websites.

In an environment where prices change by the minute, the solution had to be able to manage pricing for advertisements on over 100 Million web pages, control profit margins through pricing range recommendations, and offer top performance to handle the price management of such a large inventory.

Solution

CRMantra designed a centralized dashboard or front office that supports attribute-based pricing and user-specific discounting. The application features include Siebel Pricer 7.8 as a web service as well as a custom order capturing function.

Yahoo! deployed Siebel CRM application to manage its advertising sales process. The solution delivers advertising to millions of users across four continents, handles more than 35,000 pricing requests per day, and evaluates proposed pricing changes. Yahoo! relies on the capabilities of Siebel Pricing Management application to determine the correct price and discounts for every customer quote.

Results

Yahoo! realized increased revenues through flexible product offerings, elevated profit margins through rules-based pricing, margin control through contract-based pricing, and cut maintenance costs by eliminating all pricing scripts. The solution also delivered a three-fold boost in performance over the previous solution.